Interview with Tom Stoppard by Kevin Hendrickson of the Overseer

Interview with Tom Stoppard by Kevin Hendrickson of the OverseerFrom its humble beginnings as the star of the popular television series, The Wonder Years, to its fantastic and long-lasting film franchise, the classic comedy series, Arrested Development, Tom Stoppard essays tend to be popular with a certain fan-base. As the author of a number of well-loved and popular non-fiction works, his love of non-fiction writing has gained a significant following of his own. He has written numerous books, essays, short stories, and magazine articles. His essay writing has earned him numerous awards, including the Australian Literature Award, the Los Angeles Times Award for an essay, and the Prix Distant Writer award, and has earned him the prestigious Robert Buchanan Award.Tom Stoppard is best known for his fiction writing, but has also written several mystery fiction novels. His writing interests have included writing about America, the myth of the United States, and Italy. He is a lover of ani mals, old, and in a sense, everything that he is not.Among the examples of Tom Stoppard's detective stories are An Occurrence at Owl Creek Bridge, Huckleberry Finn, and Pilgrim at Tinker Creek Bridge. Some of his other work includes Crossfire, Him, Nothing More, and the novella, The Brigand and the Boat. Tom Stoppard also wrote the column, the Stay In column, for Harper's magazine, and starred in the popular TV series, The Wonder Years.During the week of May 17, 2020, Stoppard conducted an interview with the online journal, The Overseer. His first essay topic was his favorite film of all time, Roman Holiday. Stoppard said of the film:His second essay topics focused on The Phantom of the Opera, L'Aiglon, and A Chorus Line. His final essay topic was Stoppard's literary influences, and his favorite novels of all time. His final essay topics ranged from The Phantom of the Opera to History for the Masses and his three favorite novels.In this interview, Tom Stoppard was very clear and con cise. He knew exactly what to say and what not to say and at times it would seem that he was speaking a foreign language. He did however, have a wonderful voice that has captured audiences everywhere and his personality and humor makes every encounter with him a wonderful experience.All in all, this interview was an enjoyable and informative discussion that Tom Stoppard had with the Overseer. He was clear and concise with his thoughts and his writing is the kind that you love and his essay topics are some of the best that he has ever written.

Grouping People Based on Stereotypes - 1322 Words

Harold Evans once said, â€Å"Attempting to get at truth means rejecting stereotypes and clichà ©s†. Yet at some points stereotypes help us to gain a truth that would otherwise have to be learnt over and over again, each time we encountered it. When trying to view the world, one must realise that by grouping people based on stereotypes, they are allowing themselves to recognise different peoples, threats, ideas and many other different aspects of society. Whether this grouping has any real basis or not is the entire argument within this essay. Analysing this concept through theory of knowledge means that at least two areas of knowledge need to be recognised. This essay will be discussing it through both a human sciences perspective, more specifically with relation to psychology, and also the arts, through film, something in which even recently stereotypes are very common. Extracting a knowledge issue from this question is difficult as the topic is already so broad however for the purposes of this essay, a few words within the title will first be defined. When defining stereotypes it needs to be spilt up to function in both the psychological sense but also the area of film and literature. In psychology the definition of a stereotype is a set of generalizations about a group of people or a social category. It may be correct or incorrect. Mostly, these statements are exaggerated. However if we were to define stereotypes in the arts then it would be different, as it would be moreShow MoreRelatedThe California State University, Fullerton ( Csuf )1150 Words   |  5 Pagescommunicators because the meanings of their language are concise and thus received as intended. Environments such as institutions of higher learning are a good place to observe the use of language because they epitomize social learning environments where people from different cultures interact linguistically. The California State University, Fullerton (CSUF) is renowned for its creative arts programs, sporting prowess, and cultural diversity among the student population. Interestingly, the student communityRead MoreStereotypes And Stereotypes Of Stereotypes1362 Words   |  6 PagesINTRODUCTION: In today’s world stereotypes play a huge role. Stereotypes are constantly discussed and spread among members of a society, and usually have a negative message. It is commonly said that a world without these stereotypes is how the world should be. However, this is unachievable. As harmful as a stereotype can be, it is necessary and it is a part of all of our lives. Stereotypes are inevitable and present in all places and therefore are a factor in all human beings lives whether they knowRead MoreThe War On Terror : An Example Of All Three Foreign Policy Tools Is Afghanistan Essay1303 Words   |  6 Pagesbecause his administration desired â€Å"a ‘light footprint’ that enables it to fight its wars stealthily, execute its operations with the speed [. . .] and then avoid lengthy entanglements.† (Sanger xviii). Obama utilized a get-in-and-get-out-quick strategy based on covert power and Obama was both hands on and hands off with large foreign missions. Obama’s intervention in Libya is an example of his get-in-and-get-out-quick and hands off approaches. Obama was hands off in Libya in that the Secretary of StateRead MoreSummary of Chapter 6 consumer behavior830 Words   |  4 PagesInterprtation: interpret the stimuli based on their needs, expectations, and experience Perceptual Selection Selection Depends Upon: Nature of the stimulus: includes the product’s physical attributes, package design, brand name, advertising, etc. Expectation: based on familiarity, previous experiences, or expectation. Motive: needs or wants for a product or service Organization 3 Principles of Perceptual Organization Figure and ground: Contrast effect People tend to organize perceptions into figure†and†Read MoreThe Social Aspect Of School1381 Words   |  6 Pagesperson’s education, treatment in society, and work environment. Gender discrimination can happen to anyone, regardless of age, race and ethnicity. Gender is a main belief in society it categorizes people into male and female, masculine and feminine. (Person learning) An individual who doesn’t emulate the stereotype of their gender roles, public reactions towards the individual can vary from humiliating to violence. Having my peers, teachers and adults treat me different than others has the ability to makeRead MoreStereotyping in Society Essay628 Words   |  3 Pagesaspects of modern life. However, these grouping methods can be very inaccurate, leaving flawed ideas in the minds of citizens on a global level. Stereotypes, though originating as convenient sorting mechanisms, instead, influence our thinking process (Lane 42-43). By instituting b road categories, establishing virtually immovable terms, and, often, being mistakenly identified as facts, stereotypes affect the mental process of humans. Different sets of people do have unique characteristics commonRead More Racism in The Color of Fear Essay879 Words   |  4 Pagesrace is the primary determinant of human capacities, that a certain race is inherently superior or inferior to others, and/or that individuals should be treated differently based on their ascribed race. There are two main issues in the movie the â€Å"The Color of Fear† that I will discuss. These two issues include grouping people of color on the basis of the way one looks, and the attitudes of different races towards one another. Including also the idea that the white â€Å"do-gooder† feels that subconsciouslyRead MoreCultural Perspectives On Cultural Diversity977 Words   |  4 Pagesanything or anyone that they simply cannot understand. Essentialism, supports stereotype prejudice, psychologically embedding the thoughts and ideas of these prejudices engrained into the psyche of the individual, making these stereotype prejudice a core value (Bastian, Haslam, 2006). â€Å"People essentialize emotion categories by assuming that members of the same category† behave in the same manner, fostering a prejudice against people (Lindquist, Gendron, Oosterwijk, Barrett, 2013). The psychological phenomenonRead MoreThe Importance Of Stereotypes On Society911 Words   |à ‚  4 Pageswhat they are going through. Stereotypes do nothing but hurt the world, whereas it would be a much better place if we were all united as one and stereotypes didnt exist. Stereotypes can be defined as viewing an entire group of people in a generalized way, and they impact our society in many ways (Stereotype). For example, in an interview with Guy Raz from NPR, Jamila Lyiscott says, â€Å"You have this lens where youre looking at yourself through the lens of other people the way that theyre lookingRead MoreStereotypes And Stereotypes Of Stereotypes1357 Words   |  6 PagesWhen you first meet someone, you judge them based on their appearance. Even though, you may not notice that you judge at first sight, but everyone does it. The widely held but fixed and oversimplified image or idea of a particular type of person or thing is known as a stereotype. Everyone has a stereotype of someone or something, whether they know it or not. It has become more common to have stereotypes in today s world. Human beings tend to settle on fixed images about races or cultures, and

Life and Works of Leonardo Da Vinci Essay Example For Students

Life and Works of Leonardo Da Vinci Essay One of the most creative minds of Italian Renaissance not only as a great painter but also as a skilled sculptor, architect and a talented engineer, Leonardo da Vinci was born on 15th April 1452 near the Tuscan town of Vinci. He was an illegitimate child of Ser Pierro da Vinci an influential local lawyer and a young peasant girl named Caterina, who were in wedlock. Leonardo spent his early childhood till 1457 in a amlet of Anchiano, 5 km from Vinci with his mother and her parents. His father San Pierro, after a series of marriages and divorces eventually married to a lady from wealthy family where 5 year old Leonardo was a welcome addition. As a child Leonardo was very intelligent with a great talent for arithmetic and playing lyre as well as singing. His early education was done at home in Vinci where he lived in a big estate with his father, stepmother, several brothers and sisters and most importantly his Uncle Francesco who was a farmer and had a love for nature. Young Leonardo pent a great deal of time with his uncle working outdoors, drawing sketches and found him influential during his formative years. Leonardo was educated in various fields including arithmetic, geometry, music and latin till the age of 14. However, it was his drawing and painting skills that stood out foremost and to further develop his talents, at the age of 15, he went for apprenticeship to the then, renowned workshop of Andrea del Verrocchio in Florence. Florence in those early Renaissance days was an independent republic and a commercial centre, and was developing into hub of artistic talent that was seminal in shaping the Italian Renaissance. Andrea del Verrochios workshop was among the best in Florence and was associated with education of several great Renaissance artists apart from Leonardo like Perugino, Ghirlandaio, and Sandro Boticelli. During the apprenticeship Leonardo learnt not only painting, sculpting and modelling, but also a wide variety of technical trade skills like drafting, metallurgy, plaster casting, chemistry, mechanics and carpentry. He used his scientific understanding to enhance his paintings. He studied and sketched rocks, caves, fossils, birds and horses. Later during the apprenticeship he started developing his own niche in inventing flying machines, diving suites etc. Among one of the earliest works of Leonardo was his contribution in the painting Baptism of Christ along with Verrochio in 1472 where he painted the face of an angel holding Jesus robe. His work pleased Verrochio so much that he gave Leonardo bigger projects and Leonardo stayed at the workshop till 1477 creating fine examples of art. In search of new challenges, and money, Leonardo went to serve the Duke of Milan in 1482. He worked for 17 years in Milan on various projects including painting, culpting, designing for elaborate festivals and also provided the Duke with 1485 to 1490 he produced experiments and studies based on a wide variety of subjects like flying machines, geometry, mechanics, municipal constructions, canals and bridges, war vehicles, combat equipments etc. He also supplied the Duke with war strategies and made him his strong patron. It was also during this time, he performed studies on structure of human anatomy at his buzzing workshop in Milan. He would often spend time outside studying nature or experimenting secretly in his workshop dissecting body parts of the dead to reveal the human anatomy, much gainst the conventional norms of the church. Leonardos curios mind compelled him to skip from one thing to other and hence a majority of Leonardos work is unfinished. During the 17 years at Milan, Leonardo completed only 6 paintings the most notable of them being The Last Supper and Virgin on the Rocks. During the last decade of the 1 5th century, Leonardo also developed a habit of maintaining his personal notebook, in which he used to draw sketches and write about his observations. His work covered four main themes: painting, architecture, mechanics and human anatomy nd is preserved in codices which are still being studied by many historians. In 1499, after the invasion of Milan by the French and the fall of Ludovico Sforza, Leonardo worked for several employers and travelled to various places in Italy including Venice, Florence, Rome, working on variety of projects. His most notable work, Mona Lisa was begun in 1503 and completed in 1506/07. During the last three years, Leonardo also served the Medici family in France where his patron King Frances I gifted him with a luxurious Chateau du Clos Luce at Amboise. Leonardo suffered paralysis in right hand during his old age in late sixties, but still he ontinued teaching. He died in on 2 May, 1519, aged 67 years, in his Chateau at Amboise. As per the legend, King Frances I was by his side at the time of his death. Contribution to Renaissance Leonardos scientific investigations and artworks have been seminal in influencing an ignorant early Renaissance Italian society on the path of knowledge, reasoning and science. Life is Beautiful - Surviving the Holocaust EssayThe painting reveals distance and the subject appears to be sitting closer to the viewer than the background. The dark hue of Mona Lisas dress contrasts with the lighter hues in the background and wrinkles on her dress are clearly silhouetted by the interplay of light and shade. Detailing of the portrait is done meticulously as the lines on her dress are repeated in a natural fashion and so are the line used to create roads and trees in background to form a realism in painting. Another interesting observation about Mona Lisa is the use of perspective whereby all lines lead to a single vanishing point behind her head a technique which many artists of early renaissance tried to develop like Perugino, Masaccio etc. Leonardo was also a master of using symbolism and here, he painted the right arm of the subject rested on left which personifies her as a loyal married woman of virtue, instead of using a wedding ring as a symbol. The mysterious smile is depicted by slight extensions at the end of the lips where as the eyes are stagnant at the viewer are the only communication with the audience. This creates an enigmatic, mysterious mood in the painting further accentuated by the conflicting landscape which exemplifies an approaching storm. The Last Supper: The Last Supper is a large mural painting done with tempura and oil paint on plaster, ade by Leonardo da Vinci in 1495-98, at the behest of Duke Ludovico Sforza of Milan. The painting is done on the wall of the refectory in the Monastery of Sta. Maria delle Grazie in Milan, where it complemented the communal monastic dinners. The Last Supper has been painted by many artists before and many artists after Leonardo did, and each of those versions revealed various perspectives. The version by Leonardo da Vinci consisted of a scene from the life of Jesus Christ as taken from Bible, whereby he is having the last supper with his 12 disciples and reveals that one f them would betray him. The painting explores various human emotions with expressions of shock, betrayal, surprise, and most importantly guilt on Judas face. Jesus is seated in the centre with 12 disciples seating on his either sides in a total of four triads. As a master of symbolism, Leonardo draws a figurative representation of approaching Jesus sacrifice for the salvation of mankind, the foundation of institution of mass or even a pre-fguration of the gathering of this local monastic community for communal meals. The triads symbolize the holy trinity and four groups suggest the our elements of universe fire, water, air and earth four directions, four seasons in just behind Jesus head and the one point linear perspective is accentuated by the tapestries on the sides of the walls that get shorter as they recede. This exemplifies distance and thus a three dimensional image on a plane. The pyramidal form of Jesus is accentuated by a meticulous geometric set up of the painting that covers the entire wall of the refectory and is strategically set up within the interior architectural design of the building. The dramatic feel is created by a Judicious use of light that ppears from the three windows, at the centre of the wall behind Jesus head whose mannerism is calm and composed in spite of the upheaval around him on the table. Judas is shown as sitting in extreme left corner in the first triad, with Peter and John. The three windows provide more aesthetic value to the dramatic set up rather than symbolic in this case. References: Mansen Raven. Leonardo Da Vincis Notebook Project. 2007. Web. 25 September 2013 Renaissance Man. Museum of Science. Boston. Web. 25 September 2013. Waggoner Ben. Leonardo da Vinci (1452 1 519), Department of Biology, University of Central Arkansas. Arkansas. Web. 5 September 2013. Leonardo da Vinci (1452 1519). BBC History. London. Web. 5 September 2013. Duoma , Michael, curator. Leonardo Da Vincis Chiaroscuro. WebExhibits. Institute for Dynamic Educational Advancements, Washington DC. Web. 25 September 2013 University of Arts. Universal Leonardo. University of Arts. London. Web. 25 September 2013. The Mona Lisa. Global Studies, Art Historical Analysis. Web. 25 September 2013. Stockstad, M. , Cothren, M. W. , Art of High Renaissance Reformation, Art a Brief History, 5th Editio n, Pearson Education Inc. , Laurence King Publishing Limited, London. Retrieved on 25 September 2013.

A Proofreader’s Checklist - The Writers For Hire

A PROOFREADER’S CHECKLIST Proofreading can be scary at times because it carries so much responsibility. The proofreader must deliver a product that is as perfect as humanly possible. In some businesses, the proofreader is the last person to touch a document, making the final changes before it is published. Like editing, proofreading can require a light or a heavy hand, depending on the subject matter and the complexity of the text. Some drafts require only minor fixes – typos, missing punctuation, misspellings – while others require extensive fact-checking in addition to correcting grammatical errors. The Writers for Hire team has worked through a few kinks in its own processes, and shares the results here. These tips, which focus on generally accepted best practices, are intended to ease most – but perhaps not all – of the anxiety sometimes surrounding the proofreading process. Begin with a Discussion The proofreading process should begin with you, the proofreader, and the editor or client talking through how the project will proceed. At the outset, you should agree on the preferred style guide and any deviations from or in-house exceptions to the preferred guide. Most companies use a preferred style guide. The Associated Press (AP) Style Guide, the Publication Manual of the American Psychological Association (APA), and the Chicago Manual of Style are the most common. Despite the preferred style, some documents may require adherence to different guidelines, such as a client’s own style guide.Project-specific guidelines could include: Using European date format (day/month/year) Using 24-hour clock time (0930 versus 9:30 a.m.) Using only words or only symbols for monetary units Abbreviating or spelling out titles Keeping industry-specific usage, capitalization, or punctuation Using specific transliterations or spellings o f foreign names and places Making exceptions to AP style, such as using the Oxford comma But, of course, these are only a few of the various elements that you, the editor, and your client must agree on up front.Otherwise, you could end up in a vicious cycle of editing each other’s changes back and forth. Print and Read Out Loud Proofreading the hard copy of a text and pronouncing or mouthing each word can catch many more errors than reading it on a computer screen.Reading each word out loud identifies missing and repeated words – a very common occurrence.Checking for consistency in formatting is also easier when you page through a printed document.Other mistakes this best practice helps identify include: Incorrect subject verb agreement Incorrect antecedents Complex sentences that are confusing or too long Commonly misused homonyms and other words (their/there, its/it’s, and affect/effect, for example) Check the Facts Not all draft s require fact-checking, but for those that do, this is a critical step in proofreading. At a minimum, you should fact-check the following: Official country names and names of individuals, places, and organizations. Enter each into Google to confirm the correct spelling, capitalization, and punctuation. Ages, birth dates, and death dates. Check for errors such as someone turning different ages in the same year, or an event involving someone before they were born or after they died. Dates of events. Check all references to a specific day and date in a specific month and year to make sure they are accurate. Captions of photos and graphics. Make sure they match the text exactly, paying close attention to names, dates, places, and subject matter. Math in tables and graphics. Check what you can calculate using simple math, such as percentages and totals. Look for Internal Inconsistences Consistency in longer documents can be especially challenging because of the human tendency to read what should be on the page instead of what is there.As you read, make a list of items to check for consistency against the agreed guidelines. Such a list might include: Formatting, grammar, and punctuation of bullets, headings, and subheadings Capitalization and use of titles Use of first names, last names, or both Capitalization of captions Chronological consistency Use of colons, semi colons, en dashes, and em dashes Formatting of dates and time Symbols or words for numbers and currencies Use the Spell Check and Find Functions The Spell Check and Find functions are very helpful, but a proofreader cannot rely on them to catch everything. â€Å"ABC Spelling and Grammar† in Microsoft Word, for example, automatically identifies misspelled words, sentence fragments, and common grammatical errors, but it also can suggest changes that are wrong in the context of a document. Spell-checking will, however, catch all unusual names and terms – because it doesnà ¢â‚¬â„¢t recognize them. After you have confirmed that the spelling of a word is correct, click the â€Å"Ignore All† option. If spell-checking catches another version of the word, then that word is spelled different ways in the document. When proofreading on a PDF, use CNTRL A (to highlight all) and CNTRL V (to paste all) into a Word document.Word will identify misspellings, but it also will catch words that aren’t misspelled because of the way it cuts and pastes in.This is still better than no spell check at all, however! Along with spell-checking, the Find function helps ensure consistency by checking for all instances of style choices in spelling, hyphenation, capitalization, and punctuation. Searching for specific word and editing choices is easier using Microsoft Word’s â€Å"Advanced Find,† which has several options, including â€Å"Match case† and â€Å"Find whole words only.† On a PC, click â€Å"Find,† then â€Å"Advanced F ind,† and then â€Å"More† to see all the search options: The â€Å"Navigation† pane in Find offers the choice of searching â€Å"Headings,† â€Å"Pages,† and â€Å"Results.† Searching â€Å"Results† returns a list of results within their surrounding text; this option could be useful when checking for consistency in long, complex, documents. On a Mac, be sure that your Standard Toolbar is open. Do that through â€Å"View† at the top, then scroll down to Toolbars Standard: The â€Å"Advanced Find† can be accessed from the top right â€Å"Search† box: Click on â€Å"List Matches in Sidebar† to call up the â€Å"Find and Replace† window down the left-hand side of your document. Insert the word you’re looking for into the â€Å"Search Document† field: Choose the gear icon to access a pull-down menu of advanced search options: Once you’ve entered all your changes, spell-check the entire document a final time to uncover any glitches that escaped your attention. Take Your Time Proofreading takes time. If your client only has a limited amount of time – or budget – to complete the proofreading phase, be sure to find out what the most important elements are, so you know how to focus your time. And be sure to let the client know if the expectations aren’t reasonable. A rushed proofing job inevitably leads to further corrections.Tweet this End with a Discussion Review with the editor or client the changes you made to the document and discuss any remaining areas of concern that require your attention. If the document contained tracked changes and comments, bracketed text, or highlights, make sure to remove them if you have addressed the issues. If not, insert your own comments and raise them with the client or editor.

How to Publish a Childrens Book in 6 Simple Steps

How to Publish a Childrens Book in 6 Simple Steps How to Publish a Children's Book: A Guide for First-Time Authors In the early 1990s, Julia Donaldson - a former busker and wife of a university lecturer - was approached by a publisher who wanted to adapt one of her songs for the BBC. With the release of A Squash and a Squeeze, Donaldson published her first children’s book at the age of 45, igniting a career that resulted in modern classics like The Gruffalo, Room on the Broom, and Stick Man.Donaldson had the edge over most first-time authors, in that she had a background in kid's TV. But how does a regular person - one with no connections to the arts - become a published author? In this post, we’ll show you how to publish a children's book and get it into the hands (and hearts) of young readers everywhere. First-time authors: How do you get your children's book published? 1. Know the marketKnowing your audience is essential when you’re writing your book and crucial when you’re selling it. The first thing an editor wants to know is whether it’s the kind of book they can sell. Homing in on your book’s target audience will also help demonstrate your understanding of the publishing business, which is something most editors want in a collaborator.What are the age ranges for children's books?Broadly speaking, children’s fiction is divided into four categories:Picture Books: under 5 years old, under 1,000 wordsEarly Readers: 5+ years old, 2,000 to 5,000 wordsChapter Books: 6-9 years old, 5,000 to 10,000 wordsMiddle Grade (MG): 8-12 years old, 30,000 to 50,000 wordsYoung Adult (YA): 12-18 years old, 50,000 to 100,00 wordsModern editors take word count quite seriously. They rarely have time to thoroughly edit the books they acquire, so if you’ve written a 200,0000-word middle-grade opus, most editors will think,  "Who needs that kind of stress?† and give it a hard pass.If you want to learn more about writing for each category in children's publishing, sign up for this free online course on Reedsy Learning. Research the marketYou want to see firsthand what bookstores are selling and promoting. Scanning Amazon's Best Sellers list is fine, but going into a Barnes Noble will give you a much better idea of ongoing trends. Brick and mortar stores still make up a large chunk of the children’s market and - more so than with adult books - most parents still prefer them over online retailers.As we mentioned earlier, regardless of whether they're self-publishing, children's authors are expected to do a significant share of the marketing work. 80% of the time, marketing "kidlit" is the same as marketing any other book. There are dozens of great book marketing ideas for you to mine - from creating a mailing list to running promotions with other authors.In this section, we’ll focus on the other 20%: the marketing techniques that are unique to children’s books.Reviews are even more importantParents rely more on reviews when buying books for their children than when theyâ€⠄¢re doing it for themselves. They want to see what other parents think, how other children have enjoyed it, and whether the subject matter is appropriate for their own kids.Even more so than with a self-published thriller or romance novel, a picture book with no reviews will really struggle to sell - and will be impossible to place in a library or bookstore. To learn how to get reviews for your book, check out this post.Look to online communities for influencers and a street teamBlogs, Instagram, Facebook Groups, Twitter, Reddit. These days, most parents of young kids are millennials. As a result, they will rely on the internet for almost any kind of recommendation (another generalization, admittedly).Search through Facebook for children’s book groups, or groups that might be concerned with the topic of your book. If you’ve written a picture book about firetrucks, you can bet there’s a Facebook group of people (or people with kids) who love fire trucks.Share p ictures of your book on Instagram or Twitter using relevant hashtags - ones that either deal with your book’s topic (#unicorns #firetrucks) or tap directly into your audience (#mommylifestyle #picturebooksaremyjam).Work with an influencerYou will have likely heard of the term "influencer," most commonly used to describe YouTube or Instagram personalities who get paid by brands to promote products. While it’s not a bad idea to reach out of any of these people whose interests align with your book, remember that influencers come in many forms!Yvonne Jones wrote a picture book about a monster truck (Lil’ Foot the Monster Truck) and to promote it, she reached out to Bob Chandler, creator of Bigfoot and originator of the monster truck sport. He liked the book and gave her a short review, which then helped get her foot in the door with various monster truck associations and blogs.Similarly, if you can identify someone who has some clout amongst people who might buy yo ur book, then politely reach out, introduce yourself and offer to send them a copy of your book.School visits!Most schools will welcome visits from authors - in fact, some schools even set aside an annual budget for it. So why not get in touch with an administrator or a librarian and ask what you can do for them? And if you’re doing the school visit for free, Jones suggests taking the opportunity to sell some copies.â€Å"Follow up your first email with a phone call to let them know that you visit local schools for free, in return for the school sending slips home, offering the chance to buy signed copies of the book.†Of course, there are plenty of other marketing avenues to pursue - many of which you can learn about on Reedsy’s free course on children’s book marketing.Are you an aspiring or experienced children’s writer? Share your thoughts in the comments below.

Professional Application Essay Example | Topics and Well Written Essays - 1500 words

Professional Application - Essay Example Nevertheless, Houston represents a booming market for Steve Madden with a high proportion of working population with higher incomes. The paper reviews the internal and external situational factors affecting Steve Madden. The insights offered by this research can provide a basis for further in-depth research regarding the competitive position of Steve Madden. Keywords: Steve Madden; positioning; target market; marketing efforts Introduction The small business chosen for the purpose of this essay is Steve Madden which has a strong retail presence in Houston, Texas. Steve Madden enjoys a strong foothold in the footwear industry and is primarily known for the novelty of its products at a reasonable price. This paper discusses the competitive and marketing landscape for Steve Madden along with the economic, social, technological and demographic factors affecting the business. Part 1: Situation Analysis Product/Service Overview – strengths, weaknesses Steve Madden offers an assorted range of accessories and shoes for men, women and children. It enjoys high brand equity by virtue of its cutting edge styles and fashion statements (Zappos.com, 2013). Another strength is that the products are sold through the company’s own stores, department stores as well as company website, thereby increasing availability of its products. Furthermore, the price matches quality thereby offering value for money for customers. However, the products remain beyond the reach for majority of the customers. Also, repetitive styles result in monotony. Current positioning in the market Steve Madden has positioned itself on the bridge between high-end and mid-range fashion. It currently enjoys a dominant market position with Steve Madden being ranked second to Nike as the customer’s preferred footwear brand (from 2002-2007) (Piper Jaffray Companies, 2013). Target Market Steve Madden targets a broad range of customers. Its core market for women ranges from 16-45 years whereas the sub brand â€Å"Stevies† is focused on girls aged 6-12 years (T. Sloan, personal communication, September 02, 2013). The target market for men includes those aged 20-40 years (T. Sloan, personal communication, September 02, 2013). These individuals are primarily fashion conscious individuals with high annual incomes but do not want to splurge in expensive, high-end fashion. Less expensive knock-offs are offered for such customers. Current marketing efforts (traditional, interactive, etc.), messages and effectiveness The company’s marketing efforts can best be described as both traditional and interactive. It has partnered with Katy Perry under â€Å"Steve Madden Music† campaign which also featured live performance by Shwayze, a rapper. The company is actively engaged in mobile marketing as well as digital marketing through Facebook where customer feedback is taken via comments on videos, pictures and other content posted by the company. Google ad words and T witter are also used to broaden sharing of Steve Madden’s content and deepening relationships with customers. Part 2: Competition The three major competitors for Steve Madden are BCBG, Nike and Nine West. These shall now be analyzed one by one. BCBG- Product/Service Overview – strengths, weaknesses Primarily known for its high quality, fashionable apparel, BCBG has increased its offerings to include handbags, shoes and accessories thereby offering high product variety. The mid-range price points appeal to a broad range of

The Duty of the Employer to the Employee is the sole focus of Health Essay

The Duty of the Employer to the Employee is the sole focus of Health and Safety Law in Ireland - Essay Example Regardless of the post or position in an organisation each and every employee is protected by the law governing provisions on safety conditions in an organization. However, many organizations breach these laws. For this reason, employees have the responsibility of ensuring they receive the proper safety precautions from their organization. Additionally, employees should demand compensation in case of an accident in their organization2. On many occasions, many employees choose to sue their organisation in case of an accident. However, there are laws that protect an organisation from unnecessary law suits. In Ireland, employees are protected by the Health and Safety Authority (HSA). The body is responsible for the provision of guidelines under which employees and employers relate to workplace safety. The organisation also provides evaluation and analysis reports on the state of workplace safety in Ireland. The body also governs the way in which workplace safety disputes are solved. Workplace safety in Ireland is the creation of HAS since it has been functioning as a workers union in the country in terms of protecting employees from hazardous working environments3. The author further argues that the establishment of the organisation was a big step towards the global campaign of ensuring employers is responsible for their employees’ safety. As a nation, Ireland has large industrial market under which millions of human resources are employed across the nation. This number is also comprised of the self employed persons. Additionally, employers are also including both public and private companies4. Under the HAS all these organizations are governed by the rules and regulation provided by the organization. The large industrial market in Ireland greatly depends on the effort by the human resources and for this reason they have to be protected from hazardous working conditions. In a workplace safety report according to the HSA there was 7658 non-fatal accident